Blog

Not all food pouches are born equal
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Not all food pouches are born equal


With the popularity of baby food pouches taking over our supermarket shelves, we take a deep dive on the different options. Simply Goodness food are also packed in pouches, but our design philosophy is quite different - in short, we prioritise safety, transparency and multi-facade, long term development - not all pouches are born equal.
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mum standing behind counter at simply goodness
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Meet Lynda, the Mum Behind Simply Goodness


Lynda Ramsay is the co-founder, mamma, cancer survivor and the woman behind the Simply Goodness Brand. Read about her passion for health, fitness, organic produce and her top tips for new mums.
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farm with livestock enjoying the land where our products can be traced backed to its source
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Traceability - Beyond the 'where'


We recently attended an event discussing the traceability of agricultural products. As an adopter of traceability principles and processes, Simply Goodness are naturally curious and engaged on the topic, and thus would like to share with our audience.
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Simply Goodness - A Story of Two Simply Words
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Simply Goodness - A story of two simple words


Parents today face the constant pressure of balancing family commitments with a multitude of other demands. The tough challenge for all time-poor mums and dads is to raise their children in the best way that they can while still attending to their work duties, household chores social events as well as catching up on much needed rest. At Simply Goodness we know these pressures and we are here to...
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certified organic apples on a tree
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Certified Organic - Let's clarify the confusion


Organic is becoming a buzzword, widely used across many products we see every day - from food to make up, from shampoo to sheets. So what does 'certified organic' mean, and how does it impact you and your child?
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