About Simply Goodness

Making it simple to nourish your children from the inside out.

At Simply Goodness, we’re passionate about making your life simple. What do we mean by ‘simple’? Convenience. Freedom. Quality time with your kids. And peace of mind, knowing you’re giving them premium produce for vibrant health and wellbeing.

How do we do it? With freshly and locally made, certified organic baby and toddler meals, delivered directly to you. Real food, made simple. That’s what Simply Goodness is all about.



All our products are made in Australia, showcasing beautiful ingredients that are 100% Australian grown and produced. We comply with strict standards set by FSANZ, Australia’s governing body for food standards, and all our products proudly carry the green and gold kangaroo triangle logo representing their Australian heritage.


All our products and processes are certified organic by Australian Certified Organic, Australia’s leading organic certifier.


Our products are all natural, free from preservatives and artificial additives, with no added sugar or added salt. Our recipes are developed with nutritionists, who are well versed in the Nutrient Reference Values by the Ministry of Health.

Our meals:
  • Are steamed and snap frozen to best maintain the integrity of raw produce
  • Provide children with the opportunity to use their fingers and hands to hold food and spoons, and put food in their mouth to chew
  • Satisfy beyond food safety standards from regulatory body FSANZ with HACCP certified processes and facility
  • Are supplied in safely packaged, BPA-free pouches approved by the US Food & Drug Administration (USFDA)
  • Are delivered via freeze vans by PrimeSafe qualified couriers in insulated boxes with freeze gel packs 


Our meals are delivered to your door Monday to Friday, with the ability to select your delivery day*, for ultimate convenience. With slim packaging designed to fit into the tiniest of freezer space, they’re easy to store. To prepare the meals, simply remove a pouch from the freezer then reheat the contents. Easy-to-follow instructions are provided on each packet.

*Please note we are currently only servicing the Melbourne Metro area. Please contact us if you are located outside of this region.


We understand that time is scarce and it can be difficult to work around your children’s routines. So, we offer a few different options to make shopping with us simple and convenient. See the options here